72,19 €
Winning at Innovation
Winning at Innovation
72,19 €
  • Išsiųsime per 14–16 d.d.
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
72.19
  • Autorius: Philip Kotler
  • Leidėjas:
  • ISBN-10: 1137479175
  • ISBN-13: 9781137479174
  • Formatas: 15.5 x 23.1 x 2 cm, minkšti viršeliai
  • Kalba: Anglų

Winning at Innovation + nemokamas atvežimas! | Philip Kotler | knygos.lt

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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
72,19 €
Išsiųsime per 14–16 d.d.
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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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