80,57 €
94,79 €
-15% su kodu: ENG15
The Branded Mind
80,57 € 
- Išsiųsime per 10–14 d.d.
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown…
80.57
2025-08-10 23:59:00
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- Autorius: Erik du Plessis
- Leidėjas: Kogan Page
- ISBN-10: 074946125X
- ISBN-13: 9780749461256
- Formatas: 15.6 x 24.2 x 2.3 cm, kieti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
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Aprašymas
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.
Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.EXTRA 15 % nuolaida su kodu: ENG15
80,57 €
94,79 €
Išsiųsime per 10–14 d.d.
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Nuolaidos kodas galioja perkant nuo 10 €. Nuolaidos nesumuojamos.
- Autorius: Erik du Plessis
- Leidėjas: Kogan Page
- ISBN-10: 074946125X
- ISBN-13: 9780749461256
- Formatas: 15.6 x 24.2 x 2.3 cm, kieti viršeliai
- Kalba: Anglų
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.
Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
Atsiliepimai