- Išsiųsime per 10–14 d.d.
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- Autorius: Torrey Podmajersky
- Leidėjas: O'Reilly Media
- ISBN-10: 1492049395
- ISBN-13: 9781492049395
- Formatas: 15 x 22.9 x 1 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
Atsiliepimai
Aprašymas
When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.
UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.
- Learn how UX content works with the software development lifecycle
- Use a framework to align the UX content with product principles
- Explore content-first design to root UX text in conversation
- Learn how UX text patterns work with different voices
- Produce text that's purposeful, concise, conversational, and clear
EXTRA 15 % nuolaida su kodu: ENG15
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Nuolaidos kodas galioja perkant nuo 10 €. Nuolaidos nesumuojamos.
- Autorius: Torrey Podmajersky
- Leidėjas: O'Reilly Media
- ISBN-10: 1492049395
- ISBN-13: 9781492049395
- Formatas: 15 x 22.9 x 1 cm, minkšti viršeliai
- Kalba: Anglų
When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.
UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.
- Learn how UX content works with the software development lifecycle
- Use a framework to align the UX content with product principles
- Explore content-first design to root UX text in conversation
- Learn how UX text patterns work with different voices
- Produce text that's purposeful, concise, conversational, and clear
Atsiliepimai