47,34 €
55,69 €
-15% su kodu: ENG15
Pricing--The New CEO Imperative
47,34 € 
- Išsiųsime per 10–14 d.d.
Pricing--The New CEO Imperative, the 11th volume by Stephan M. Liozu on the topic of pricing and customer value management, is a message from the pricing profession to the C-suite. It aims to promote pricing and encourage CEOs and C-suite executives to pay greater attention to pricing and to increase their investments in their pricing initiatives. In the context of digital transformations and a post-COVID-19 new normal, pricing is a strategic capability that no CEO should ignore-and a driver of…
47.34
2025-08-31 23:59:00
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- Autorius: Stephan M Liozu
- Leidėjas: Value Innoruption Advisors Publishing
- ISBN-10: 1945815086
- ISBN-13: 9781945815089
- Formatas: 15.2 x 22.9 x 2.5 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
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Aprašymas
Pricing--The New CEO Imperative, the 11th volume by Stephan M. Liozu on the topic of pricing and customer value management, is a message from the pricing profession to the C-suite. It aims to promote pricing and encourage CEOs and C-suite executives to pay greater attention to pricing and to increase their investments in their pricing initiatives. In the context of digital transformations and a post-COVID-19 new normal, pricing is a strategic capability that no CEO should ignore-and a driver of competitive advantage and a strong profit lever.Pricing has 21 chapters organized in five sections: Pricing Lessons and Myths, Pricing Impact and Pricing Power, Pricing Testimonials, Pricing Maturity and Capabilities, and Pricing as a Force of Transformation.
This book was made possible through the financial contribution of ten companies:
- Boston Consulting Group
- Deloitte Consulting LLP
- INSIGHT2PROFIT
- Manchon & Company
- Miller Advisors
- Pricefx
- Pros Holdings
- Simon Kucher & Partners
- Vendavo
- Zilliant
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- Autorius: Stephan M Liozu
- Leidėjas: Value Innoruption Advisors Publishing
- ISBN-10: 1945815086
- ISBN-13: 9781945815089
- Formatas: 15.2 x 22.9 x 2.5 cm, minkšti viršeliai
- Kalba: Anglų
Pricing--The New CEO Imperative, the 11th volume by Stephan M. Liozu on the topic of pricing and customer value management, is a message from the pricing profession to the C-suite. It aims to promote pricing and encourage CEOs and C-suite executives to pay greater attention to pricing and to increase their investments in their pricing initiatives. In the context of digital transformations and a post-COVID-19 new normal, pricing is a strategic capability that no CEO should ignore-and a driver of competitive advantage and a strong profit lever.
Pricing has 21 chapters organized in five sections: Pricing Lessons and Myths, Pricing Impact and Pricing Power, Pricing Testimonials, Pricing Maturity and Capabilities, and Pricing as a Force of Transformation.
This book was made possible through the financial contribution of ten companies:
Pricing has 21 chapters organized in five sections: Pricing Lessons and Myths, Pricing Impact and Pricing Power, Pricing Testimonials, Pricing Maturity and Capabilities, and Pricing as a Force of Transformation.
This book was made possible through the financial contribution of ten companies:
- Boston Consulting Group
- Deloitte Consulting LLP
- INSIGHT2PROFIT
- Manchon & Company
- Miller Advisors
- Pricefx
- Pros Holdings
- Simon Kucher & Partners
- Vendavo
- Zilliant
Atsiliepimai