54,73 €
64,39 €
-15% su kodu: ENG15
Actionable Gamification - Beyond Points, Badges, and Leaderboards
Actionable Gamification - Beyond Points, Badges, and Leaderboards
54,73 €
64,39 €
  • Išsiųsime per 10–14 d.d.
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive resear…
54.73 2025-08-17 23:59:00
  • Autorius: Yu-Kai Chou
  • Leidėjas:
  • ISBN-10: 0692858903
  • ISBN-13: 9780692858905
  • Formatas: 15.2 x 22.9 x 3.3 cm, kieti viršeliai
  • Kalba: Anglų
  • Extra -15 % nuolaida šiai knygai su kodu: ENG15

Actionable Gamification - Beyond Points, Badges, and Leaderboards + nemokamas atvežimas! | knygos.lt

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The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

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The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

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