77,79 €
Unpacking IKEA
Unpacking IKEA
  • Išparduota
Unpacking IKEA
Unpacking IKEA
El. knyga: 77,79 €
This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. Based on a year of participant observation in Stockholm's Kungens Kurva store - the largest in the world - this book places the retailer squarely within the realm of the home-building efforts of individuals in Stockholm and to a lesser degree in Dublin. Ikea, the world's largest retailer and one o…
0

Unpacking IKEA | Pauline Garvey | knygos.lt

Atsiliepimai

(4.00 Goodreads įvertinimas)
Įvertink ir tu! Visi atsiliepimai

Formatai:

77,79 € El. knyga

Aprašymas

This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. Based on a year of participant observation in Stockholm's Kungens Kurva store - the largest in the world - this book places the retailer squarely within the realm of the home-building efforts of individuals in Stockholm and to a lesser degree in Dublin. Ikea, the world's largest retailer and one of its most interesting, is the focus of intense popular fascination internationally, yet is rarely subject to in-depth anthropological inquiry.

In 'Unpacking Ikea, ' Garvey explores why Ikea is never 'just a store' for its customers, why it is described in terms of a cultural package; as 'everyday' and decidedly classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea store outwards to probe what people actually take home with them.
  • 77,79 €
Prisijunkite ir už šią prekę
gausite 0,78 Knygų Eurų!?

Elektroninė knyga:
Atsiuntimas po užsakymo akimirksniu! Skirta skaitymui tik kompiuteryje, planšetėje ar kitame elektroniniame įrenginyje.

Kaip skaityti el. knygas ACSM formatu?

Formatai:

77,79 €El. knyga

This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. Based on a year of participant observation in Stockholm's Kungens Kurva store - the largest in the world - this book places the retailer squarely within the realm of the home-building efforts of individuals in Stockholm and to a lesser degree in Dublin. Ikea, the world's largest retailer and one of its most interesting, is the focus of intense popular fascination internationally, yet is rarely subject to in-depth anthropological inquiry.

In 'Unpacking Ikea, ' Garvey explores why Ikea is never 'just a store' for its customers, why it is described in terms of a cultural package; as 'everyday' and decidedly classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea store outwards to probe what people actually take home with them.

Atsiliepimai

  • Atsiliepimų nėra
0 pirkėjai įvertino šią prekę.
5
0%
4
0%
3
0%
2
0%
1
0%