120,59 €
Sport Fans
Sport Fans
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Sport Fans
Sport Fans
El. knyga:
120,59 €
Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as:the pervasiveness of sport fandom in so…
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Sport Fans | knygos.lt

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Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as:





the pervasiveness of sport fandom in society



common demographic and personality characteristics of fans



how fandom can provide a sense of belonging, of uniqueness, and of meaning in life



the process of becoming a sport fan



sport fan consumption



and the future of sport and the fan experience.



The text also provides a detailed investigation of the darker side of sport fandom, including fan aggression, as well as a critical look at the positive value of fandom for individuals and society.



Sport Fans expertly combines a rigorous level of empirical research and theory in an engaging, accessible format, making this text the essential resource on sport fan behavior.
120,59 €
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Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as:





the pervasiveness of sport fandom in society



common demographic and personality characteristics of fans



how fandom can provide a sense of belonging, of uniqueness, and of meaning in life



the process of becoming a sport fan



sport fan consumption



and the future of sport and the fan experience.



The text also provides a detailed investigation of the darker side of sport fandom, including fan aggression, as well as a critical look at the positive value of fandom for individuals and society.



Sport Fans expertly combines a rigorous level of empirical research and theory in an engaging, accessible format, making this text the essential resource on sport fan behavior.

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