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Social Media and Integrated Marketing Communication
Social Media and Integrated Marketing Communication
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Social Media and Integrated Marketing Communication
Social Media and Integrated Marketing Communication

El. knyga: 55,29 €

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

Social Media and Integrated Marketing Communication - 20130718

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Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
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