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About This BookExplore the social media APIs in R to capture data and tame itEmploy the machine learning capabilities of R to gain optimal business valueA hands-on guide with real-world examples to help you take advantage of the vast opportunities that come with social media dataWho This Book Is ForIf you have basic knowledge of R, in terms of its libraries, and are aware of different machine learning techniques, this book is for you. Those with experience in data analysis who are interested in mining social media data will also find this book useful.What You Will LearnAccess the APIs of popular social media sites and extract data from themPerform sentiment analysis and identify trending topicsMeasure CTR performance for social media campaignsImplement exploratory data analysis and correlation analysisBuild a logistic regression model to detect spam messagesConstruct clusters of pictures using the K-means algorithm and identify popular personalities and destinationsDevelop recommendation systems using collaborative filtering and the Apriori algorithmIn Detail
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