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Aprašymas
This book is a financial adviser's guide to behavioural finance - the psychology of financial decision-making. Psychological research shows that often people don't conform with 'rational' financial models and theories. Rather, they are subject to a range of decision-making biases. These biases are often deeply rooted in the way people think, in the structures and functions of their brains, in their shared evolutionary histories, in their social environments and cultures, in the lessons they have learnt from past experiences, and sometimes even in their genetic codes. However, because many biases operate beneath the surface of conscious awareness, their influence on people's decisions can remain hidden.
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Mažiausia kaina užfiksuota: 2025-07-05 06:51:13
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