Zero Click Marketing (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

The click is dying. Marketing is just getting interesting. Here's the playbook for what comes next.

Zero Click Marketing is the honest, tactical, occasionally unhinged, and aggressively footnoted guide to earning attention, building an audience, and growing a business on a web that has stopped sending clicks.

More than half of Google searches now end without a click. Social platforms actively punish you for linking out. AI is answering questions that used to land on your site. And your boss still wants a last-click attribution report by Friday.

This book is not a "how to go viral on TikTok" manual. (Rand and Amanda hate those odds.) It's also not a bloodless airport business book filled with frameworks and prose that reads like it was written by a committee of faceless suits in a boardroom.

Zero Click Marketing is the first field guide for the way marketing really works on the clickless web. Inside, you'll learn:

• Why clicks cratered
• Why last-click attribution is quietly sabotaging your strategy
• How to create Zero Click Content that performs
• How to activate the channels where your audience is actually being influenced
• How to measure what really matters
• How to convince your team, your boss, and your clients they don't need another "Top 10" blog post, and what to do instead

Over 220 footnotes. Loads of data. Dozens of case studies from Duolingo, Geico, Uber, Steak-umm, Notion, and many others. Zero "thought leader" posturing.

The click may be dying. But marketing is just getting interesting.