- Išsiųsime per 10–14 d.d.
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- Autorius: Philip Kotler
- Leidėjas: Palgrave Macmillan
- ISBN-10: 1137479175
- ISBN-13: 9781137479174
- Formatas: 15.5 x 23.1 x 2 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
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Aprašymas
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
EXTRA 15 % nuolaida su kodu: ENG15
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- Autorius: Philip Kotler
- Leidėjas: Palgrave Macmillan
- ISBN-10: 1137479175
- ISBN-13: 9781137479174
- Formatas: 15.5 x 23.1 x 2 cm, minkšti viršeliai
- Kalba: Anglų Anglų
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Atsiliepimai