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"3% is the zero-sum threshold above which unemployment starts undermining the Market--and the loss in income to the Market is compounded exponentially with each percentage point of increase in unemployment, above 3%". Further, unemployment is a "social" problem-with oft dire social consequences---we, as the larger society have a responsibility to address-but we run from this responsibility as if it were AIDS....So, why do we stay on this "no win" path? The jobless lose, and the market loses-and the purpose, here, is to drill down on that question. For starters, and in taking stock, a large part of the problem is that we keep trying to make anachronistic beliefs/rules apply, by our experts and laymen, alike--such as the most pernicious belief today: "The market can provide anybody wanting a job, with a job"....