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Author Tim Hollis celebrates classic Peach State signage. Many Georgians have never stopped to realize how many of their fond memories involve advertising signs. Although these neon spectaculars, billboards and even signs painted directly onto brick walls were created expressly to persuade customers or tourists to patronize businesses, many such signs remained in place for so long that they became landmarks in their own right. From a bevy of signage for Georgia's own Coca-Cola to tourist attractions from Okefenokee Swamp Park in the south to Tallulah Point in the mountains, revisit the signs that have wormed their way into the collective memory.