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ValueSelling Driving Up Sales One Conversation At A Time ValueSelling is a remarkable field-honed guidebook for sales executives and managers striving to compete more effectively. To help readers gain and consistently maintain their winning edge, author Julie Thomas shares the simple yet powerful framework that fueled her meteoric rise to CEO of ValueVision Associates. Written for sales professionals who compete in the most demanding worldwide sales arenas complex, high-end products or services readers in all sales environments will find ValueSelling relevant and easy to absorb. Pragmatic and fast-paced, each chapter focuses on specific strategies to move the sale forward. Filled with case studies, tactics and tips, readers can instantly put ValueSelling to work and drive up their sales one conversation at a time.