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Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Autorius: Felix van de Sand
- Leidėjas: Springer
- ISBN-10: 3030298671
- ISBN-13: 9783030298678
- Formatas: 15.6 x 23.4 x 1.3 cm, kieti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
The Battle of Attention.- The Role of Information Processing for Product Perception.- Unconscious Brand Messaging and Perception Beneath the Detection Threshold.- Human Needs and Values as Guideline for Brands and Their Products.- The Intersection of User Experience (UX), Customer Experience (CX) and Brand Experience (BX).- Conceptual Consumption - Why We Consume Based on Mental Concepts.- The User Experience Identity (UXi) Method.- UXi Validation - How to Evaluate if Brand Values Can Be Experienced by Users.- Summary and Recommendations for Action.
- Autorius: Felix van de Sand
- Leidėjas: Springer
- ISBN-10: 3030298671
- ISBN-13: 9783030298678
- Formatas: 15.6 x 23.4 x 1.3 cm, kieti viršeliai
- Kalba: Anglų
The Battle of Attention.- The Role of Information Processing for Product Perception.- Unconscious Brand Messaging and Perception Beneath the Detection Threshold.- Human Needs and Values as Guideline for Brands and Their Products.- The Intersection of User Experience (UX), Customer Experience (CX) and Brand Experience (BX).- Conceptual Consumption - Why We Consume Based on Mental Concepts.- The User Experience Identity (UXi) Method.- UXi Validation - How to Evaluate if Brand Values Can Be Experienced by Users.- Summary and Recommendations for Action.
Atsiliepimai