Knygos.lt nariams
Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Autorius: James Twitchell
- Leidėjas: Crown Publishing Group (NY)
- ISBN-10: 0609807234
- ISBN-13: 9780609807231
- Formatas: 18.7 x 23.2 x 1.7 cm, minkšti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over."
- Autorius: James Twitchell
- Leidėjas: Crown Publishing Group (NY)
- ISBN-10: 0609807234
- ISBN-13: 9780609807231
- Formatas: 18.7 x 23.2 x 1.7 cm, minkšti viršeliai
- Kalba: Anglų
James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over."
Atsiliepimai