Transforming Festival Experiences with Artificial Intelligence: A Stakeholder's Perspective (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

Festivals are evolving rapidly as artificial intelligence (AI) reshapes how events are designed, managed, and experienced. Transforming Festival Experiences with Artificial Intelligence: A Stakeholders' Perspective explores the transformative role of AI across the festival ecosystem, from planning and crowd management to marketing, personalization, sustainability, and cultural preservation. This edited book brings together insights to examine how key stakeholders perceive and engage with intelligent technologies. Combining theory, empirical studies, and international case examples, the book highlights both the opportunities and ethical challenges of AI adoption in festivals. It serves as a valuable resource for scholars, festival professionals, destination managers, and students seeking to understand the future of festivals in the era of digital intelligence.