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Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Leidėjas: Business Science Reference
- ISBN-10: 1466647493
- ISBN-13: 9781466647497
- Formatas: 21.6 x 27.9 x 3.2 cm, kieti viršeliai
- Kalba: Anglų
Transcultural Marketing for Incremental and Radical Innovation (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
- Leidėjas: Business Science Reference
- ISBN-10: 1466647493
- ISBN-13: 9781466647497
- Formatas: 21.6 x 27.9 x 3.2 cm, kieti viršeliai
- Kalba: Anglų
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
Atsiliepimai