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Trading Up
Trading Up
Knygos.lt klubas Knygos.lt nariams
25,19 €
-30%
Įprastai
35,99 €
  • Išsiųsime per 12–18 d.d.
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about…
  • Leidėjas:
  • ISBN-10: 1591840708
  • ISBN-13: 9781591840701
  • Formatas: 13.9 x 21.5 x 2.1 cm, minkšti viršeliai
  • Kalba: Anglų

Trading Up (el. knyga) (skaityta knyga) | Michael J Silverstein | knygos.lt

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Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
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  • Autorius: Michael J Silverstein
  • Leidėjas:
  • ISBN-10: 1591840708
  • ISBN-13: 9781591840701
  • Formatas: 13.9 x 21.5 x 2.1 cm, minkšti viršeliai
  • Kalba: Anglų

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

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