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When the original publication appeared in 1981, IBM was the corporate giant on the cutting edge of the electronic era and the computer revolution. The book was the first major exploration of IBM and the men who led it. It quickly became a classic as it chronicled the company's extraordinary past and dynamic present and forecast its intriguing and promising future.

In this fascinating book Robert Sobel traces the history of the company from its modest beginnings as the National Cash Register (NCR) under Thomas Watson, Sr., the young man from the farm who went to the city and made good through pluck and luck. He shows how this astonishing corporate entity forged ahead of all the others and defined the electronic world according to IBM through technological developments, management techniques, and sales campaigns.