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The Win-Win Solution
The Win-Win Solution
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Since the publication of Roger Fisher and William Ury's highly influential book, Getting to Yes, it has been widely recognized that there is a middle ground between winning and losing in negotiation. Yet, while Getting to Yes was long on motivation, it was short on technique. What you really want to know is on which issues you will win, on which you will lose, and on which you will have to compromise. To this question, Steven J. Brams and Alan D. Taylor bring a patented procedure that not only…

The Win-Win Solution (el. knyga) (skaityta knyga) | Steven J Brams | knygos.lt

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Since the publication of Roger Fisher and William Ury's highly influential book, Getting to Yes, it has been widely recognized that there is a middle ground between winning and losing in negotiation. Yet, while Getting to Yes was long on motivation, it was short on technique. What you really want to know is on which issues you will win, on which you will lose, and on which you will have to compromise. To this question, Steven J. Brams and Alan D. Taylor bring a patented procedure that not only is fair but also actually guarantees that both parties walk away with as much of the win-win potential as possible. One can hire a lawyer and spend years and thousands of dollars fighting [in a divorce], or one can make use of a neat new formula devised by Steven Brams and Alan Taylor.--The New Yorker

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Since the publication of Roger Fisher and William Ury's highly influential book, Getting to Yes, it has been widely recognized that there is a middle ground between winning and losing in negotiation. Yet, while Getting to Yes was long on motivation, it was short on technique. What you really want to know is on which issues you will win, on which you will lose, and on which you will have to compromise. To this question, Steven J. Brams and Alan D. Taylor bring a patented procedure that not only is fair but also actually guarantees that both parties walk away with as much of the win-win potential as possible. One can hire a lawyer and spend years and thousands of dollars fighting [in a divorce], or one can make use of a neat new formula devised by Steven Brams and Alan Taylor.--The New Yorker

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