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The Use of Intensifiers in the Language of Advertising in English Media
The Use of Intensifiers in the Language of Advertising in English Media
Knygos.lt klubas Knygos.lt nariams
88,68 €
-30%
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126,69 €
  • Išsiųsime per 12–18 d.d.
This book provides an image of the effect of the use of intensifiers in the language of advertisement in English media. It is based on a study which has been conducted so as to show how the advertisers implement the language of the media, with special reference to the use of intensifiers, so as to fulfill social, psychological as well as commercial effects upon the address. A number of commercial advertisements have been elicited as the data to be manipulated. The data analysis involves providi…
  • Leidėjas:
  • ISBN-10: 613892858X
  • ISBN-13: 9786138928584
  • Formatas: 15.2 x 22.9 x 0.7 cm, minkšti viršeliai
  • Kalba: Anglų

The Use of Intensifiers in the Language of Advertising in English Media (el. knyga) (skaityta knyga) | knygos.lt

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This book provides an image of the effect of the use of intensifiers in the language of advertisement in English media. It is based on a study which has been conducted so as to show how the advertisers implement the language of the media, with special reference to the use of intensifiers, so as to fulfill social, psychological as well as commercial effects upon the address. A number of commercial advertisements have been elicited as the data to be manipulated. The data analysis involves providing information about using parameters such as boosters and downtoners. The findings could be valuable to scholars such as media language specialists, Applied Linguists, Sociolinguits and Psychologists.

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  • Autorius: Raad Al-Nawas
  • Leidėjas:
  • ISBN-10: 613892858X
  • ISBN-13: 9786138928584
  • Formatas: 15.2 x 22.9 x 0.7 cm, minkšti viršeliai
  • Kalba: Anglų

This book provides an image of the effect of the use of intensifiers in the language of advertisement in English media. It is based on a study which has been conducted so as to show how the advertisers implement the language of the media, with special reference to the use of intensifiers, so as to fulfill social, psychological as well as commercial effects upon the address. A number of commercial advertisements have been elicited as the data to be manipulated. The data analysis involves providing information about using parameters such as boosters and downtoners. The findings could be valuable to scholars such as media language specialists, Applied Linguists, Sociolinguits and Psychologists.

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