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In our Never Normal world, the pace of change is not just rapid; it's relentless, transforming our reality into a landscape that is perpetually unfamiliar and where the only constant is change itself. This is a book about that state of continuous evolution, about a world where traditional norms and mechanisms have dissolved, and new ones are yet to be universally acknowledged. From strategy, technology, culture, innovation and risk, to courage, and personal growth: Peter Hinssen's examines all of these crucial organizational and leadership aspects through the lens of an era that is as challenging as it is filled with exciting opportunities. Be ready to embrace The Never Normal.