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50% of companies fail in the first five years. Five years of work, money, hope - gone - for half of all businesses Businesses that do succeed often take a huge toll on the founders in terms of health, happiness, and finances. Leadership often ends up burned out, overwhelmed, and disillusioned. Business consultant Kathleen McDivitt observed that businesses who fail or succeed at great cost share certain characteristics. Businesses who succeed AND thrive do so not by luck, brains or perseverance, but by taking a different approach. This book is a fast easy read that explains the approach necessary for a business to not only survive but to thrive.