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A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world.
In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a vision for it." It came down to three clear ideas: 1) Make the highest quality content we could produce. 2) Embrace technology and innnovation instead of fearing change. And 3) Think bigger--global--to turn Disney into a stronger brand in foreign markets.
Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, and Lucasfilm among its properties and its value is nearly four times what it was when Iger took over, with Iger recognized as one of the most inventive and successful CEOs of our time.
Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees -- taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly. This book is about the relentless curiosity that has driven Iger for forty three years, since the day he started as a studio supervisor at ABC. It's also about thoughtfulness and respect: the basis of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth.
"Over the past twelve years, I think I've learned what real leadership is," Iger writes. "But I couldn't have articulated all of this until I lived it. You can't fake it -- that's one of the lessons."
Formatai:
A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world.
In 2005, Robert Iger became CEO of The Walt Disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a vision for it." It came down to three clear ideas: 1) Make the highest quality content we could produce. 2) Embrace technology and innnovation instead of fearing change. And 3) Think bigger--global--to turn Disney into a stronger brand in foreign markets.
Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, and Lucasfilm among its properties and its value is nearly four times what it was when Iger took over, with Iger recognized as one of the most inventive and successful CEOs of our time.
Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees -- taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly. This book is about the relentless curiosity that has driven Iger for forty three years, since the day he started as a studio supervisor at ABC. It's also about thoughtfulness and respect: the basis of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth.
"Over the past twelve years, I think I've learned what real leadership is," Iger writes. "But I couldn't have articulated all of this until I lived it. You can't fake it -- that's one of the lessons."
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