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Sorry. Your own brain is one of your biggest marketing problems.

We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed.

This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work

- Why you can't objectively judge your own ideas

- How groupthink and tribal loyalty steer you wrong

- The uncomfortable truth about "myside" bias

- Why AI may be making bad thinking worse

This book won't be a comforting read. But it will make you a better marketer.