Knygos.lt nariams
26,03 €
-30%
Įprastai
37,19 €
The Language of Trust
Knygos.lt nariams
26,03 €
-30%
Įprastai
37,19 €
- Išsiųsime per 12–18 d.d.
What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them…
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- Autorius: Michael Maslansky
- Leidėjas: Prentice Hall Press
- ISBN-10: 073520456X
- ISBN-13: 9780735204560
- Formatas: 13.7 x 20.8 x 2 cm, minkšti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Knygos.lt nariams
26,03 €
-30%
Įprastai
37,19 €
Išsiųsime per 12–18 d.d.
- Autorius: Michael Maslansky
- Leidėjas: Prentice Hall Press
- ISBN-10: 073520456X
- ISBN-13: 9780735204560
- Formatas: 13.7 x 20.8 x 2 cm, minkšti viršeliai
- Kalba: Anglų
What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Atsiliepimai