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Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Autorius: Franziska Krüger
- Leidėjas: Springer Gabler
- Metai: 2016
- Puslapiai: 208
- ISBN-10: 365812556X
- ISBN-13: 9783658125561
- Formatas: 14.8 x 21 x 1.3 cm, minkšti viršeliai
- Kalba: Anglų
The Influence of Culture and Personality on Customer Satisfaction (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
- Autorius: Franziska Krüger
- Leidėjas: Springer Gabler
- Metai: 2016
- Puslapiai: 208
- ISBN-10: 365812556X
- ISBN-13: 9783658125561
- Formatas: 14.8 x 21 x 1.3 cm, minkšti viršeliai
- Kalba: Anglų
Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
Atsiliepimai