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The Impact of Culture on Relationship Marketing in International Services
The Impact of Culture on Relationship Marketing in International Services
Knygos.lt klubas Knygos.lt nariams
84,76 €
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The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.
  • Leidėjas:
  • Metai: 2009
  • Puslapiai: 265
  • ISBN-10: 3834920185
  • ISBN-13: 9783834920188
  • Formatas: 14.8 x 21 x 1.6 cm, minkšti viršeliai
  • Kalba: Anglų

The Impact of Culture on Relationship Marketing in International Services (el. knyga) (skaityta knyga) | knygos.lt

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The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.

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  • Autorius: Jan Hendrik Schumann
  • Leidėjas:
  • Metai: 2009
  • Puslapiai: 265
  • ISBN-10: 3834920185
  • ISBN-13: 9783834920188
  • Formatas: 14.8 x 21 x 1.6 cm, minkšti viršeliai
  • Kalba: Anglų

The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.

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