Knygos.lt nariams
Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Autorius: Magali A Delmas
- Leidėjas: STANFORD BUSINESS BOOKS
- ISBN-10: 1503600866
- ISBN-13: 9781503600867
- Formatas: 15.8 x 23.1 x 2.8 cm, kieti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies.
- Autorius: Magali A Delmas
- Leidėjas: STANFORD BUSINESS BOOKS
- ISBN-10: 1503600866
- ISBN-13: 9781503600867
- Formatas: 15.8 x 23.1 x 2.8 cm, kieti viršeliai
- Kalba: Anglų
We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies.
Atsiliepimai