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Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Autorius: Marian Salzman
- Leidėjas: St. Martin's Griffin
- ISBN-10: 1403975485
- ISBN-13: 9781403975485
- Formatas: 14.3 x 22.9 x 1.7 cm, minkšti viršeliai
- Kalba: Anglų
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Aprašymas
A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact--from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world--they were the ones to create the buzz around übersexuals and metrosexuals--to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.
- Autorius: Marian Salzman
- Leidėjas: St. Martin's Griffin
- ISBN-10: 1403975485
- ISBN-13: 9781403975485
- Formatas: 14.3 x 22.9 x 1.7 cm, minkšti viršeliai
- Kalba: Anglų
A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact--from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world--they were the ones to create the buzz around übersexuals and metrosexuals--to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.
Atsiliepimai