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- Autorius: John Coe
- Leidėjas: McGraw-Hill Companies
- ISBN-10: 0071408797
- ISBN-13: 9780071408790
- Formatas: 15.5 x 23.6 x 2.5 cm, kieti viršeliai
- Kalba: Anglų
The Fundamentals of Business-To-Business Sales & Marketing (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
- Autorius: John Coe
- Leidėjas: McGraw-Hill Companies
- ISBN-10: 0071408797
- ISBN-13: 9780071408790
- Formatas: 15.5 x 23.6 x 2.5 cm, kieti viršeliai
- Kalba: Anglų
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
Atsiliepimai