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Aprašymas

The Feral MBA is a radically re-imagined training course in business for 'artists and others' - meaning anyone thinking about business in a critical, curious or unproven way.

This book tells the story of an under-the-radar business scene, using eclectic and inspiring examples of small and micro-enterprises that are working creatively to break from business orthodoxy yet also sustain livelihoods and the planet. These reports are accompanied by thinking materials and practical exercises that together offer the reader experimental skills and imaginative frameworks to apply to their own business and livelihoods.

This energising book is for anyone who is uneasy or struggling with conventional business practices, yet hungry for ideas that go beyond a basic menu of 'alternative' business models.