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Contemporary publications fail in several ways to guide consumers how to dress. 1) They share the same content by copying old ideas from one another. 2) They describe every variety in each category of men's clothing but cannot tell consumers which variety is preferred. 3) They give recommendations but cannot explain why. Most experts suggest that spread collars are dressier, but no one can give sufficient reasons. 4) They are filled with unwise advice, such as wearing polyester-blend shirts for wrinkle-resistance. 5) They spread erroneous information. Ralph Lauren's publications mistake yarn size for thread count. Alan Flusser wrongfully claims that 2-ply yarns are better in quality than single-ply yarns. Dr. Ivan Chen's book reveals many fallacies in men's dress shirts and offers solutions to correct them. Many of the solutions and ideas are original and have never appeared in previous literature.