The Education of a Design Writer (el. knyga) (skaityta knyga) | knygos.lt

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From author and design expert Steven Heller, a guide to critiquing, explaining, and interpreting a piece of design for all who practice and observe it

Writing is designing, and writers are designers. Different writing styles--made up of words and phrases--are just as important in describing a physical or virtual designed work as color, texture, and material form. The design writer must make the prose as necessary and exciting to read as a designed object--from the simplest business card or product packaging to the grandest monument--must be to see and to use.

This book covers how and what to write when critiquing, explaining, discovering, introducing, and interpreting a piece of design. It is for the student or the expert, the novice or the professional, who seeks to best communicate with audiences. Examples of writing include a range of styles and disciplines, from journalism, scholarship, criticism, and business--by the expert, for the layman--for publication in books, magazines, blogs, catalogs, and manuals.

Contents include the following:

• Writing Is Design
• Design Needs Words
• Forms of Expression
• Addressing an Audience
• Jargon, Pro and Con
• Writing on Graphic, Digital, Information, Typographic, and Product Designs
• Examples of Good Design Writing
• and much more!

Explaining design means being design literate and literacy means writing intelligibly and creatively. This book covers it all, for and through those who practice and observe design.