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Just a few of the things you'll learn in this easy-to-read, easy-to-understand book include, how to...-Profitably attract more quality customers-Ethically exploit your customers maximum financial potential-Convert your customers into Advocates who actively and enthusiastically refer you to others-Keep your quality customers for life-Understand and capitalize on the motives that compel people to make buying decisions-Determine how much you can afford to spend to get a new customer and to retain your current customers-Set you and your business apart from any and all competition-And much more