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"A totally real, genuine, authentic book about why you shouldn't believe any of those words. And it's genuinely good."
-- Gregg Easterbrook, author of Sonic Boom

Exploring a number of trends in our popular culture--from Sarah Palin to Antiques Roadshow, organic food to the indignation over James Frey's memoir--Andrew Potter follows his successful Nation of Rebels with a new book that argues that our pursuit of the authentic is fraught with irony and self-defeat. Readers of The Paradox of Choice or Bowling Alone will find many enlightening insights in The Authenticity Hoax, which is, in the words of Tom de Zengotita (Mediated), "the kind of criticism that changes minds."