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16,49 €
The Attention Merchants
The Attention Merchants
14,84 €
16,49 €
  • Išsiųsime per 12–16 d.d.
One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"-a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to inf…
14.84 2024-04-21 23:59:00
  • Autorius: Tim Wu
  • Leidėjas:
  • Metai: 2017
  • Puslapiai: 432
  • ISBN-10: 0804170045
  • ISBN-13: 9780804170048
  • Formatas: 13.4 x 20.2 x 2.7 cm, minkšti viršeliai
  • Kalba: Anglų
  • Extra -10 % nuolaida šiai knygai su kodu ENG103d.03:24:15

The Attention Merchants | Tim Wu | knygos.lt

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One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"-a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium-from radio to television to Internet companies such as Google and Facebook-has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

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Formatai:

16,49 € Nauja knyga
minkšti viršeliai

One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"-a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium-from radio to television to Internet companies such as Google and Facebook-has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

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