36,12 €
42,49 €
-15% su kodu: ENG15
The Advertising Effect: How to Change Behaviour
36,12 € 
- Išsiųsime per 10–14 d.d.
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's…
36.12
2025-09-21 23:59:00
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- Autorius: Adam Ferrier
- Leidėjas: Oxford University Press, USA
- Metai: 2014
- Puslapiai: 240
- ISBN-10: 0195593928
- ISBN-13: 9780195593921
- Formatas: 15.2 x 22.6 x 1.5 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
The Advertising Effect: How to Change Behaviour (el. knyga) (skaityta knyga) | knygos.lt
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Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.EXTRA 15 % nuolaida su kodu: ENG15
36,12 €
42,49 €
Išsiųsime per 10–14 d.d.
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- Autorius: Adam Ferrier
- Leidėjas: Oxford University Press, USA
- Metai: 2014
- Puslapiai: 240
- ISBN-10: 0195593928
- ISBN-13: 9780195593921
- Formatas: 15.2 x 22.6 x 1.5 cm, minkšti viršeliai
- Kalba: Anglų
Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
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