There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a co…
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Atsiliepimai
Atsiliepimų nėra
0 pirkėjai įvertino šią prekę.
5
0%
4
0%
3
0%
2
0%
1
0%
Kainos garantija
Ženkliuku „Kainos garantija” pažymėtoms prekėms Knygos.lt garantuoja geriausią kainą. Jei identiška prekė kitoje internetinėje parduotuvėje kainuoja mažiau - kompensuojame kainų skirtumą. Kainos lyginamos su knygos.lt nurodytų parduotuvių sąrašu prekių kainomis. Knygos.lt įsipareigoja kompensuoti kainų skirtumą pirkėjui, kuris kreipėsi „Kainos garantijos” taisyklėse nurodytomis sąlygomis. Sužinoti daugiau
Elektroninė knyga
22,39 €
DĖMESIO!
Ši knyga pateikiama ACSM formatu. Jis nėra tinkamas įprastoms skaityklėms, kurios palaiko EPUB ar MOBI formato el. knygas.
Svarbu! Nėra galimybės siųstis el. knygų jungiantis iš Jungtinės Karalystės.
Tai knyga, kurią parduoda privatus žmogus. Kai apmokėsite užsakymą, jį per 7 d. išsiųs knygos pardavėjas . Jei to pardavėjas nepadarys laiku, pinigai jums bus grąžinti automatiškai.
Šios knygos būklė nėra įvertinta knygos.lt ekspertų, todėl visa atsakomybė už nurodytą knygos kokybę priklauso pardavėjui.
Atsiliepimai