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Tesla's current state and brand potential. How to derive a brand meaning and create a future that inspires
Tesla's current state and brand potential. How to derive a brand meaning and create a future that inspires
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Since the creation of the first gas-powered car from Karl Benz in 1885 the technology has brought an enormous utility and prosperity for the entire humanity, but it also had a great impact on climate change. One company tried to challenge the status quo and create a new technology that would help the environment. That company is Tesla. How did Tesla manage to build a legendary brand from scratch and why is its brand identity so successful? Ivelin Dobrev analyzes how a new business venture can c…
  • Leidėjas:
  • Metai: 2020
  • Puslapiai: 104
  • ISBN-10: 3964872628
  • ISBN-13: 9783964872623
  • Formatas: 14.8 x 21 x 0.6 cm, minkšti viršeliai
  • Kalba: Anglų

Tesla's current state and brand potential. How to derive a brand meaning and create a future that inspires (el. knyga) (skaityta knyga) | knygos.lt

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Since the creation of the first gas-powered car from Karl Benz in 1885 the technology has brought an enormous utility and prosperity for the entire humanity, but it also had a great impact on climate change. One company tried to challenge the status quo and create a new technology that would help the environment. That company is Tesla. How did Tesla manage to build a legendary brand from scratch and why is its brand identity so successful? Ivelin Dobrev analyzes how a new business venture can create a brand that would be able to sustain, fight and in often cases win against established competition. In addition, he inspects what are the key fragments of a legendary brand in the framework created by Vincent Laurence and how it is linked to our underlying human psychology. In this book: - Electric vehicles; - Teslanomics; - Brand experience; - Legendary brand; - Climate change

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  • Autorius: Ivelin Dobrev
  • Leidėjas:
  • Metai: 2020
  • Puslapiai: 104
  • ISBN-10: 3964872628
  • ISBN-13: 9783964872623
  • Formatas: 14.8 x 21 x 0.6 cm, minkšti viršeliai
  • Kalba: Anglų

Since the creation of the first gas-powered car from Karl Benz in 1885 the technology has brought an enormous utility and prosperity for the entire humanity, but it also had a great impact on climate change. One company tried to challenge the status quo and create a new technology that would help the environment. That company is Tesla. How did Tesla manage to build a legendary brand from scratch and why is its brand identity so successful? Ivelin Dobrev analyzes how a new business venture can create a brand that would be able to sustain, fight and in often cases win against established competition. In addition, he inspects what are the key fragments of a legendary brand in the framework created by Vincent Laurence and how it is linked to our underlying human psychology. In this book: - Electric vehicles; - Teslanomics; - Brand experience; - Legendary brand; - Climate change

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