20,90 €
24,59 €
-15% su kodu: ENG15
Take It from Me...
Take It from Me...
20,90 €
24,59 €
  • Išsiųsime per 12–18 d.d.
In 40 years in advertising and the media Chintamani Rao has been there, done that. This book is a collection of his contemporary comments and observations, made from the perspective of his own experience and from deep knowledge of the craft and the business. From brand strategy to TV ratings; from media regulation to people management; from the local to the global, it covers a broad sweep of subjects and issues. Many of the events that triggered these pieces occurred several years ago, but the…
  • Extra -15 % nuolaida šiai knygai su kodu: ENG15

Take It from Me... (el. knyga) (skaityta knyga) | Chintamani Rao | knygos.lt

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In 40 years in advertising and the media Chintamani Rao has been there, done that. This book is a collection of his contemporary comments and observations, made from the perspective of his own experience and from deep knowledge of the craft and the business. From brand strategy to TV ratings; from media regulation to people management; from the local to the global, it covers a broad sweep of subjects and issues. Many of the events that triggered these pieces occurred several years ago, but the principles to be drawn, and the lessons to be learnt, remain fresh and relevant for anyone with an interest in marketing, advertising and the media today.

EXTRA 15 % nuolaida su kodu: ENG15

20,90 €
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In 40 years in advertising and the media Chintamani Rao has been there, done that. This book is a collection of his contemporary comments and observations, made from the perspective of his own experience and from deep knowledge of the craft and the business. From brand strategy to TV ratings; from media regulation to people management; from the local to the global, it covers a broad sweep of subjects and issues. Many of the events that triggered these pieces occurred several years ago, but the principles to be drawn, and the lessons to be learnt, remain fresh and relevant for anyone with an interest in marketing, advertising and the media today.

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