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Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting a sufficiency-oriented lifestyle and adjusting production volumes to planetary boundaries. The contributors to this volume present practical examples of sufficiency-oriented companies across industries. Experts share their insights on sufficiency strategies in business and their effectiveness for behavioural change. They address the far-reaching changes in practices and behaviour required for this paradigm shift in business logic and suggests future research directions.
Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting a sufficiency-oriented lifestyle and adjusting production volumes to planetary boundaries. The contributors to this volume present practical examples of sufficiency-oriented companies across industries. Experts share their insights on sufficiency strategies in business and their effectiveness for behavioural change. They address the far-reaching changes in practices and behaviour required for this paradigm shift in business logic and suggests future research directions.
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