Strategy Is Your Words: A Strategist's Fight For Meaning (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

Mark has trained thousands of strategists around the world. He's worked at agencies like Leo Burnett and McCann. He's spoken at the Cannes Lions Festival of Creativity, HOW Design Conference, ad schools and colleges around the USA. And he runs Sweathead, a strategy training company that has trained The Wall Street Journal, Twitter, Meta, La Colombe, On Running, EA Games, and many more. "Strategy Is Your Words" is a 400-page journey into the words that help and hurt strategists. The hardcover retails for $40 but we're going to see how Amazon Kindle readers like you treat the book so, for a limited time, we are pricing it low. Please note that if you're a hardened, logical thinker then this book might not be for you. The book does best with advertising strategists and account planners, people who think for a living and are quirky and empathetic. Those readers often say this is the first time they've seen themselves in a book. The first half of the book delves into the strategist’s mind. It tackles concepts like: Impostor syndrome, Confusion, and Feeling like a lone wolf. The second half of the book builds around The Four Points, a simple framework to help strategists–or account planners–arrive at their next creative brief. It tackles concepts like: Ideas, Insights, Problems, and What makes words work. This is the first time the English version has been available as an ebook. If you enjoy it, please tell your friends and give it a kind review.