- Išparduota
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- Autorius: Bob De Wit, Ron Meyer
- Metai: 2003
- Puslapiai: 984
- ISBN: 9781861529640
- Formatas: 19 x 25,5 cm, minkšti viršeliai
- Kalba: Anglų
Strategy: Process, Content, Context, 3rd Edition (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authorsÂ' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and MeyerÂ's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.
- Kaina: 11,39 €
Perskaityta knyga:
Nenauja knyga, kurią parduoda privatus žmogus.
Knygą išsiųs knygos pardavėjas Waldorf.
Pardavėjo reitingas: 100%
- Autorius: Bob De Wit, Ron Meyer
- Metai: 2003
- Puslapiai: 984
- ISBN: 9781861529640
- Formatas: 19 x 25,5 cm, minkšti viršeliai
- Kalba: Anglų
Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authorsÂ' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and MeyerÂ's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.
Atsiliepimai