Strategy: an international perspective
Strategy: an international perspective
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Now in its fifth edition, Strategy takes a truly global perspective. Retaining the unique 'paradox' approach of the previous editions whereby a series of contrasting viewpoints, readings and cases are provided to invite student and professional discussion and debate, this new edition takes the approach one step further to acknowledge the developmental role which China and India have had in the business world, and includes strategic thinking philosophies from these countries. Unlike many other b…
  • Metai: 2014
  • Puslapiai: 835
  • ISBN: 9781408082676
  • Formatas: 20 x 26 cm, minkšti viršeliai
  • Kalba: Anglų

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Now in its fifth edition, Strategy takes a truly global perspective. Retaining the unique 'paradox' approach of the previous editions whereby a series of contrasting viewpoints, readings and cases are provided to invite student and professional discussion and debate, this new edition takes the approach one step further to acknowledge the developmental role which China and India have had in the business world, and includes strategic thinking philosophies from these countries. Unlike many other books on the subject, the philosophy at the heart of Bob de Wit's Strategy text is that an understandi.

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  • Autorius: Bob De Wit, Ron Meyer
  • Metai: 2014
  • Puslapiai: 835
  • ISBN: 9781408082676
  • Formatas: 20 x 26 cm, minkšti viršeliai
  • Kalba: Anglų

Now in its fifth edition, Strategy takes a truly global perspective. Retaining the unique 'paradox' approach of the previous editions whereby a series of contrasting viewpoints, readings and cases are provided to invite student and professional discussion and debate, this new edition takes the approach one step further to acknowledge the developmental role which China and India have had in the business world, and includes strategic thinking philosophies from these countries. Unlike many other books on the subject, the philosophy at the heart of Bob de Wit's Strategy text is that an understandi.

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