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Strategic Equity Partnerships in Professional Football
Strategic Equity Partnerships in Professional Football
Knygos.lt klubas Knygos.lt nariams
83,57 €
-30%
Įprastai
119,39 €
  • Išsiųsime per 12–18 d.d.
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.
  • Leidėjas:
  • ISBN-10: 3658313005
  • ISBN-13: 9783658313005
  • Formatas: 14.8 x 21 x 2.2 cm, minkšti viršeliai
  • Kalba: Anglų

Strategic Equity Partnerships in Professional Football (el. knyga) (skaityta knyga) | knygos.lt

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The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.


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  • Autorius: Tobias Duffner
  • Leidėjas:
  • ISBN-10: 3658313005
  • ISBN-13: 9783658313005
  • Formatas: 14.8 x 21 x 2.2 cm, minkšti viršeliai
  • Kalba: Anglų

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.


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