98,51 €
115,89 €
-15% su kodu: ENG15
Strategic Alliances
Strategic Alliances
98,51 €
115,89 €
  • Išsiųsime per 12–18 d.d.
Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop: An analysis of over 30 alliances in the US, Japan and Europe. A blueprint for successfully forming and implementing an alliance. Practical case histories of nine successful and unsucces…
  • Leidėjas:
  • Metai: 1993
  • Puslapiai: 304
  • ISBN-10: 1557864977
  • ISBN-13: 9781557864970
  • Formatas: 15.3 x 23.4 x 2 cm, minkšti viršeliai
  • Kalba: Anglų
  • Extra -15 % nuolaida šiai knygai su kodu: ENG15

Strategic Alliances (el. knyga) (skaityta knyga) | Lorange | knygos.lt

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Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:


  • An analysis of over 30 alliances in the US, Japan and Europe.

  • A blueprint for successfully forming and implementing an alliance.

  • Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.

Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.

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EXTRA 15 % nuolaida su kodu: ENG15

98,51 €
115,89 €
Išsiųsime per 12–18 d.d.

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  • Autorius: Lorange
  • Leidėjas:
  • Metai: 1993
  • Puslapiai: 304
  • ISBN-10: 1557864977
  • ISBN-13: 9781557864970
  • Formatas: 15.3 x 23.4 x 2 cm, minkšti viršeliai
  • Kalba: Anglų Anglų

Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:


  • An analysis of over 30 alliances in the US, Japan and Europe.

  • A blueprint for successfully forming and implementing an alliance.

  • Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.

Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.

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