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While churning through the chapters of his memoir, it became clear that John Torinus was often in the role of change agent. Frequently, that meant starting a new business or fixing a broken organization in either the for-profit or non-profit worlds. He loves assembling a team of what he calls "wizards' in different disciplines, shaping a strategy, and then turning them loose to achieve success.

Of course, there were losses amidst the wins along John's entrepreneurial journey. Nevertheless, it was a fun ride. He considered entitling the book, "Everything I learned about business, I learned by screwing up." Other business people said they could write a similar book. Straight Talk from the Heartland provides a compelling overview of a life well lived.